Every year in mid-October, the American Chemical Society sponsors National Chemistry Week as a way to enhance the public’s perception of chemistry.
So to promote #NationalChemistryWeek, we turned the Periodic Table into music and created an original series of animated music videos titled: "The Periodic Table: Something to Sing About."
In seven days with just $2,500 in paid media, our videos earned 881,375 impressions and 121,769 views. Chemours was the most shared brand during #NationalChemistryWeek and the #1 most retweeted company compared to all media, brands, and institutions.
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