Brief: In the sweltering heat of the summer Firehouse Subs partnered with Coca-Cola Freestyle for an epic thirst-quenching campaign.
Creative: Heroes come in all forms, sometimes they’re even sandwiches with an ice-cold Coca-Cola. No matter the situation, The Thirst-Aid Brigade saves the day…kinda..sorta...in a way.
Results: From videos to radio spots and even an action packed Tumblr, our campaign received some of the highest engagement ever by a soda beverage dispenser.
Client: Coca-Cola Freestyle
Associate Creative Director: Mila Golubov
Associate Copywriter: Reid Masimore
Art Directors: Elana Black