Brief: Mercedes-Benz had just released the all-new GLS. A luxury SUV with seven seats, that's comparable to none.
Creative: As one of the first brands to utilize 360 video, we gave fans a front row seat in the lap of luxury. We partnered with Kelly Lund and his famous wolf dog Loki to explore the wild in the GLS.
Results: As the most successful Mercedes-Benz #PhotoPass to date, we received over 4 Million views, 80K social media engagements, and 57K new Instagram followers.