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Mercedes-Benz: Loki

Mercedes-Benz Loki

Brief: Mercedes-Benz sought to cement their standing as a leader of the pack in terms of luxury SUVs.

Creative: We partnered with Kelly Lund and his famous wolf dog Loki to explore the wild in the all-new GLS. As one of the first brands to utilize 360 video, we gave fans a front row seat in the lap of luxury.

Results: As the most successful Mercedes-Benz #PhotoPass to date, we received over 4 Million views, 80K social media engagements, and 57K new Instagram followers.

Press:
Fast Company
Mashable
Forbes
Fortune
Luxury Daily
Slash Gear
VR Focus