For a year, I helped Simply Beverages turn the conversation from simple orange juice posts to dazzling recipes, entertaining tips, and simple ways to elevate the every day. My content resulted in an increase of followers from 400k to over 740k with the highest engagement rate for any CPG brand.
Oprah even took some of the recipes I wrote...https://www.youtube.com/watch?v=a0qGExaJef8
Check out a full list of my recipes here: http://www.simplyorangejuice.com/recipes
We gave Simply fans a taste of flavors from around the world within the comfort of their own kitchen. Through a series of simple recipes and cocktails, Simply Beverage's Tasty Tour took housewives to new destinations.
Client: Simply Beverages
Associate Creative Director: Mila Golubov
Associate Copywriter: Reid Masimore
Photographer and Videographer: Tim Ireland