The name's Reid, and I write.

I love puns, hate cliches.
I find complexity in simplicity. Beauty in the mundane.  Strength in weakness. 
I’m comfortable with being uncomfortable, 
and I like to push things to the edge–and then just a bit further. 
That’s where the fun begins….

I’m an award winning creative director.
I’ve been writing ads in NYC across multiple top ad agencies for the last 10 years.
I’ve helped make older brands relevant with award winning creative ideas.
I pride myself on producing results, not fluff.
But most importantly, I’ve helped foster younger talent to become a leader in their own right.

Currently an Associate Creative Director at TBWA\Chiat\Day (2022-Today)
Copywriter -> Senior Copywriter -> ACD at Ogilvy (2016-2022)
Copywriter at Razorfish (2015-2016)
Associate Copywriter at 360i (2014-2015)
Copywriting Intern at kbs+ and Tribal DDB (2014)

AWARDS
2024 Cannes Lion, Nissan: How Do You Say ARIYA?, Shortlist,
Social, Use of Influencers
2024 Webby, Nissan: How Do You Say ARIYA?, Nominee,
Best Influencer Endorsements
2021 One Show, Gerber: Magnolia, Merit
Non Traditional + Gorilla Marketing
2020 Cannes Lion, Gerber: Magnolia, Shortlist,
Excellence - PR Craft
2019 Effies, Gerber: Anything for Baby, Gold Effie,
Packaged Food
2017 Cannes Lion, Chemours: Periodic Table Something to Sing About, Shortlist,
Social, Craft
2017 Cannes Lion, Jägermeister: Reach for the Darkness, Shortlist,
Social, PR
2016 Shorty Awards, Chemours: Periodic Table Something to Sing About, Best Art Direction



Previous clients include: Nissan, British Airways, Gerber, IKEA, Twitter, Nationwide, Jägermeister, Mercedes-Benz, Southwest Airlines, Perrier, Simply Orange Juice, Coca-Cola, Fanta, BMW, Subway, Advil, Smart Car, American Express, Boar's Head, Boots-No°7, Harman Kardon, Chemours, ThermaCare and others.