The name's Reid, and I write.

I love puns, hate cliches.
I find complexity in simplicity. Beauty in the mundane.  Strength in weakness. 
I’m comfortable with being uncomfortable, 
and I like to push things to the edge–and then just a bit further. 
That’s where the fun begins….

I’m an award winning creative director.
I’ve been writing ads in NYC across multiple top ad agencies for the last 10 years.
I’ve helped make older brands relevant with award winning creative ideas.
I pride myself on producing results, not fluff.
But most importantly, I’ve helped foster younger talent to become a leader in their own right.

Currently an Associate Creative Director at TBWA\Chiat\Day (2022-Today)
Copywriter -> Senior Copywriter -> ACD at Ogilvy (2016-2022)
Copywriter at Razorfish (2015-2016)
Associate Copywriter at 360i (2014-2015)
Copywriting Intern at kbs+ and Tribal DDB (2014)

Previous clients include: Nissan, British Airways, Gerber, IKEA, Twitter, Nationwide, Jägermeister, Mercedes-Benz, Southwest Airlines, Perrier, Simply Orange Juice, Coca-Cola, Fanta, BMW, Subway, Advil, Smart Car, American Express, Boar's Head, Boots-No°7, Harman Kardon, Chemours, ThermaCare and others.