For many students, learning about the Periodic Table has never been something to sing about. So to promote #NationalChemistryWeek, we created a series of animated music videos to celebrate this fundamental scientific tool and inspire the next generation of chemists.
From a classical performance by the Noble Gases to a punk tribute by the Halogens, various elements of the Periodic Table were assigned a distinct genre, style, and lyrics for each day of the week.
Utilizing stop-motion and 3D printed props, we turned every set into a stage and dominated the conversation on Twitter. Earning almost a million impressions in two days and the highest engagement Chemours has ever received.
Agency: Ogilvy, New York,
Group Creative Director: John Long
Creative Director: Bastien Baumann
Art Director: Leslie Diez
Copywriter / Lyricist: Reid Masimore
Director: Sam Sulam
Lead Designer / Animator: Weston Doty
Designer: Robyn Makinson