In the sweltering heat of summer 2015, Coca-Cola Freestyle partnered with Firehouse Subs for an epic thirst-quenching campaign.
One late night led to the creation of the best thirst responders to handle the parched masses: The Thirst-Aid Brigade.
We created a series of videos, social content and a ridiculous Tumblr. All of which resulted in the highest engagement rate ever received by the brand.
Our Tumblr page even received an honorable mention on AgencySpy. Check it out: http://firehousesubs.tumblr.com/