Mercedes-Benz: Loki

Mercedes-Benz: Loki

Brief: Mercedes-Benz sought to cement their standing as a leader of the pack in terms of luxury SUVs

Creative: We partnered with Kelly Lunt and his famous wolf dog Loki to explore the wild in the all-new GLS. As one of the first brands to utilize 360 video, we gave fans a front row seat in the lap of luxury like never before.

Results: As the most successful Mercedes-Benz #PhotoPass to date, we received over 4 Million views, 80K social media engagements, and 57K new Instagram followers.

Fast Company
Luxury Daily
Slash Gear
VR Focus