As the leader of the pack in terms of luxury SUVs, the GLS begs to be seen in 360. So we decided to do just that along side Kelly Lund and his famous wolf dog: Loki.

Embark on a 360-degree journey with Kelly and Loki through the snowy mountains of Colorado. #MBPhotoPass __ Learn more about the GLS here: http://mbusa.us/dtyUvsKE Watch the official video: http://mbusa.us/4kPo0KLV Follow Loki on Instagram: http://mbusa.us/NOjLKlb1 See the photos: http://mbusa.us/2USkFOzJ __ Photo c/o: Experius VR http://experius.com https://www.facebook.com/experiusvr/ https://www.instagram.com/experiusvr/ __ Music: Matt Abeysekera http://bromeliadmusic.com/ __ To see all of our latest videos, subscribe to our YouTube Channel: https://www.youtube.com/user/mbusa?su...

A special bond fueled by the desire to cover new ground and see new places. Follow along as Kelly and Loki explore the mountains of Colorado aboard the new 2017 GLS.

Thanksgiving is the season for giving, so I thought of giving "the best or nothing" in the form of a five-star Thanksgiving meal with an award-winning chef.

From a local lobster bay to the cranberry bogs of Cape Cod, award-winning chef Chris Coombs partners with Mercedes-Benz to forage for the finest ingredients to make an exquisite New England themed Thanksgiving meal for family and friends.

We followed famed Boston chef Chris Coombs from Cape Cod cranberry bogs to a local oyster bay, and even got our hands dirty foraging for fresh morels.
Each ingredient culminated in an epic meal catered for Boston's finest journalists and influencers. Press: http://www.bostonherald.com/lifestyle/food_beverage/2015/11/it_s_the_best_or_nothing_for_chef_chris_coombs

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We then extended the campaign through out social media. From a photo pass on Instagram to recipes on Pinterest, we served up content across every social platform.

I came up with headlines for most of the vehicles on the Mercedes-Benz website as well as translate and explain the latest models fresh out of Stuttgart.

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Future Vehicle webpage: http://www.mbusa.com/mercedes/future

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I also wrote daily content across all social media platforms. Facebook, Twitter, Instagram, Vine and Pinterest, you name it. I specifically was the channel manager for Instagram and wrote 4 posts every day for months, resulting in both the highest engagement and the milestone of reaching one million followers.

Some of my one-off posts even received press from E! News.

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Agency: Razorfish

Client: Mercedes-Benz

Associate Creative Director: Wayne Everett

Copywriter: Reid Masimore

Designer: Ben Loh