The name's Reid, and I write.
I love puns, hate cliches.
I find complexity in simplicity. Beauty in the mundane. Strength in weakness.
I’m comfortable with being uncomfortable,
and I like to push things to the edge–and then just a bit further.
That’s where the fun begins….
I’m an award winning creative director.
I’ve been writing ads in NYC across multiple top ad agencies for the last 11 years.
I’ve helped make older brands relevant with award winning creative ideas.
I pride myself on producing results, not fluff.
But most importantly, I’ve helped foster younger talent to become a leader in their own right.
EXPERIENCE
TBWA\Chiat\Day New York – Associate Creative Director (March 2022-Present)
Ogilvy New York – Associate Creative Director (April 2021-March 2022)
Ogilvy New York – Senior Copywriter (2018-2021)
Ogilvy New York – Copywriter (2016-2018)
Razorfish – Copywriter (2015-2016)
360i – Associate Copywriter (2014-2015)
Tribal DDB – Copywriting Intern (Fall of 2014)
kbs+ – Copywriting Intern (Summer of 2014)
AWARDS
2025 One Show, Persil: Wardrobe Refresh Hotline, Merit Award
Social - Live Stream
2025 Webbys, Persil: Wardrobe Refresh Hotline, Nominee
Best Use of Social Media
2025 Webbys, Persil: Wardrobe Refresh Hotline, Nominee
Best Branded Content - Fashion, Beauty, Lifestyle
2024 Cannes Lion, Nissan: How Do You Say ARIYA?, Shortlist,
Social, Use of Influencers
2024 Webby, Nissan: How Do You Say ARIYA?, Nominee,
Best Influencer Endorsements
2021 One Show, Gerber: Magnolia, Merit Award
Non Traditional + Gorilla Marketing
2020 Cannes Lion, Gerber: Magnolia, Shortlist,
Excellence - PR Craft
2019 Effies, Gerber: Anything for Baby, Gold Effie,
Packaged Food
2017 Cannes Lion, Chemours: Periodic Table Something to Sing About, Shortlist,
Social, Craft
2017 Cannes Lion, Jägermeister: Reach for the Darkness, Shortlist,
Social, PR
2016 Shorty Awards, Chemours: Periodic Table Something to Sing About, Best Art Direction
Previous clients include: Nissan, British Airways, Gerber, IKEA, Twitter, Nationwide, Jägermeister, Mercedes-Benz, Southwest Airlines, Perrier, Simply Orange Juice, Coca-Cola, Fanta, BMW, Subway, Advil, Smart Car, American Express, Boar's Head, Boots-No°7, Harman Kardon, Chemours, ThermaCare and others.
