Creative:
Business owners hear the word “No” too often. But offer them a credit card with no annual fee, 2% cash back on purchases, and the powerful backing of American Express? Sounds like a whole lot of “Yes!”.
Direction:
In one take we see the evolution of a hobby becoming a full fledged business.
Group Creative Director: Ryan Blank
Creative Director: Marc Stolove
Associate Creative Director: Alec Kleinfeld
Senior Copywriter: Reid Masimore
Art Director: Greg Lanway