Insight: Fast fashion is out. Making the most out of the clothes you have is in. The only problem? Having a closet full of clothes yet feeling like you have nothing to wear.
Creative: Call The Wardrobe Refresh Hotline: the first ever 24 hour LIVE TikTok support line with Christian Siriano. Yep we stayed up for 24 hours with fresh new segments happening again and again to introduce a new audience to Persil laundry detergent.
Results: This was not only the longest branded TikTok ever, it was also one of the most successful with 350,000 live viewers. 100,000 comments. 600 Live callers. We also went from having less than 500 followers to 19.1K, over taking Tide to be the #1 Laundry Detergent Brand on Tiktok. As well as a ton of earned media.
Ad Age -Inside Persil’s 24-Hour TikTok Livestream
Business Insider: Outfit repeating is in. Here’s how to do it well according to Christian Siriano
The #1 Celebrity Brand Collab You Need to Know About Right Now