Brief:
NewFest, New York’s LGBT Film Festival was looking to bring in a diverse young audience that reflected its film repertoire.

Creative:
Unfortunately for queer identifying individuals, the movies aren’t a place you go to see yourself represented. NewFest is different. Regardless of how you identify, you can lose yourself in someone’s story or find yourself in your own.

Results:
We took to the streets of New York. On bus shelters, in cabs, phone booths, and even Times Square.

PRESS:
The Drum
The Qweerist