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Gerber: Go for Goodness

Insight:
When it comes to nourishing your little one, the only thing more important than what goes in every bite, is what your baby gets out of it. It’s why Gerber uses 100% natural ingredients and tailors each of its offerings for every age and stage.

Creative:
Whether they’re a self-feeding savant, apple aficionado, or kale blazer, Gerber Natural jars, pouches, and snacks are as nutritious as they are delicious. I mean just look at those smiles.

Results:
Our commercials, digital ads, social content, and radio spots increased Gerber’s sales, when it was declining in a growing competitive market. Our work not only increased mom’s natural perception of the brand, it also enabled us to take over the organic business from another agency without a pitch.