Insight: Fast fashion is out. Making the most out of the clothes you have is in. The only problem? Having a closet full of clothes yet feeling like you have nothing to wear.
Creative: Call The Wardrobe Refresh Hotline: the first ever 24 hour LIVE TikTok support line with Christian Siriano. Yep we stayed up for 24 hours with fresh new segments happening again and again to introduce a new audience to Persil laundry detergent.
Results: This was not only the longest branded TikTok ever, it was also one of the most successful with 350,000 live viewers. 100,000 comments. 600 Live callers. As well as a ton of earned media.
Ad Age -Inside Persil’s 24-Hour TikTok Livestream
Business Insider: Outfit repeating is in. Here’s how to do it well according to Christian Siriano
The #1 Celebrity Brand Collab You Need to Know About Right Now