Brief:
Women make up less than a quarter of the STEM work force, and are less represented in these fields today than they were back in the ‘80s. As a leading chemistry company, Chemours is committed to changing this.
Creative:
For National Chemistry Week we honored women chemists who persisted in the face of adversity and made some of the world’s most significant contributions.
Results:
Chemours made headlines and continued its success in being the most shared brand, and the most retweeted company during National Chemistry Week
Press:
ADWEEK - Editor's Pick
Forbes - Herstory
Mabbly - Best Digital Ads of 2017
Target Marketing - Women Dig Science Too
Smart Brief
Group Creative Director: John Long
Copywriter: Reid Masimore
Art Director: Leslie Diez